What business issues/customer pain points led to desire to change?
The process for purchasing your first home is lengthy and disconnected
Requires creating many different accounts on different platforms:
Submit profile information on platform 1
Upload specific documents on platform 2
Get bank statements through platform 3 and upload to platform 2
Send messages on platform 4
Video call on platform 5
etc
Double handling of data
Customer has to enter the same information multiple times through the purchasing journey
Why did the Customer reach out?
Wanted to improve the process flow for a customer purchasing their first home
Potentially an all-in-one solution
Taking the existing experience to the next level
Was there a previous solution?
Signing up and creating multiple accounts
Entering the same data into each account
Manual handling of communication between third party providers
A different piece of technology for each step of the process
An all-in-one solution did no exist previously
If so, why was it inadequate?
Too many accounts needed to be created
Too much double handling of the same data
Some technology platforms were difficult to use
Quality of data required following up on
What solution(s) was proposed?
Responsive web application
Centralised database
Cloud-based storage
Seamless partnerships and integrations
An all-in-one, start-to-finish process flow for purchasing your first home
WebRTC video chat
Real-time chat
Digital signing
How were Automatum engaged?
Deploying the infrastructure required to host the solution in a timely manner inline with the required security safeguards of integrating to financial institutions.
What were the key technologies used for this solution?
Ruby on Rails framework
EC2 instances
S3 storage
Redis server
Action cable
Docker
ECR
SES
SNS
VueJS
AWS Chime
Were there any unusual or unique aspects to this project?
Recommended that data and storage be based in Australia
Certain portions of the platform needed to be real-time
Devices needed to be WebRTC compatible
Who is using the solution or affected by it?
First home buyers
Real-estate investors
Real-estate developers
Real-estate marketers
Brokers
Builders
How well does the solution resolve the customer's challenge(s)?
Customers are able to get onboarded into the system and essentially purchase their first home without needing to leave the system to create another account
Paperless system
Double-handling of data is reduced
Everything in one place
What are the Business benefits? (Measurable!)
Cost Savings
Massive savings in time
Doesn't cost the customer to use the platform
Agility
Managing the flow for purchasing a new home is all in one place
The main documents and information is accessible from a few clicks away instead of having to go off system
Key person risk has been mitigated as all the documentation relevant to an application is available in a single place instead of being in the hands of a single person
Reliability
The business has access to all the data available in each application
Information isn't being withheld and in the handles of a sole person
End user satisfaction
Time to purchase your first home has dramatically improved
Performance can be tracked in real-time
Relevant details and documents are readily available
